Apples Electric Autonomous iCar Project on Hold.
Apple’s Electric iCar development known as ‘Project Titan’ appears to have been placed on hold as a result of internal and external problems.
It seems that one of the biggest hurdles has been that Apple has struggle to secure automotive component supplier contracts. That equates to Apple not having parts to build a car. A major issue for any new start-up. Even for a brand such as Apple. Just ask Elon Musk at Tesla.
‘Project Titan’ was initially established to build fully autonomous driving systems for a potential Apple electric iCar. Now it’s more likely that Apple will continue to develop the software and hardware for implementation with another major car manufacturer. Possibly General Motors.
There is a deadline for ‘Project Titan’ to deliver the fully autonomous driving systems and that’s by the end of 2017. But the race is on, and there are many other competitors like Mobileye and Nvidia working with big car brands like Mercedes Benz, BMW, Mitsubishi, Audi and of course Tesla to have the first level 5 autonomous product operational.
There been significant road testing in Europe, the USA and even in Australia for fully autonomous driving systems and companies like Uber, Ford and others are investing mega dollars to gain the high ground on autonomous driving systems.
eCarInsight hopes that Apple continues to work towards an electric car and that autonomous drive systems become a key feature of the cleaner plug-in car revolution.