Apples Electric Autonomous iCar Project on Hold.


Apple imove concept

Apple imove concept

Apple’s Electric iCar development known as ‘Project Titan’ appears to have been placed on hold as a result of internal and external problems.

It seems that one of the biggest hurdles has been that Apple has struggle to secure automotive component supplier contracts. That equates to Apple not having parts to build a car. A major issue for any new start-up. Even for a brand such as Apple. Just ask Elon Musk at Tesla.

‘Project Titan’ was initially established to build fully autonomous driving systems for a potential Apple electric iCar. Now it’s more likely that Apple will continue to develop the software and hardware for implementation with another major car manufacturer. Possibly General Motors.

There is a deadline for ‘Project Titan’ to deliver the fully autonomous driving systems and that’s by the end of 2017. But the race is on, and there are many other competitors like Mobileye and Nvidia working with big car brands like Mercedes Benz, BMW, Mitsubishi, Audi and of course Tesla to have the first level 5 autonomous product operational.

There been significant road testing in Europe, the USA and even in Australia for fully autonomous driving systems and companies like Uber, Ford and others are investing mega dollars to gain the high ground on autonomous driving systems.

eCarInsight hopes that Apple continues to work towards an electric car and that autonomous drive systems become a key feature of the cleaner plug-in car revolution.


About Author

With more than 25 years of professional experience across the automotive and energy industries in Australia, Geoff’s corporate life included leading Origin Energy’s eMobility (EV) business. While at Origin, Geoff experienced the explosion of information and advancement surrounding the changes in cleaner, faster and smarter transport solutions, plug-in vehicles and associated new smart technologies. Geoff's nickname at Origin was 'Mr. EV'. Recognizing the need from within the Australian industry for reliable, relevant and consistent online information, Geoff created with a view to providing a reputable reference point that focusses on the sustainable transport evolution, plug-in vehicle developments, charging solutions and smart energy innovations from around the world. In addition to monitoring global and local developments, Geoff continues to work closely with innovative vehicle manufactures, energy companies, government bodies, and vehicle charging organisations to ensure real eCarInsight. You can get in touch with Geoff via the eCarInsight email address

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