Asleep on the Job.

Asleep on the job

Asleep on the job

Traditional automotive manufactures are racing to catch-up with the EV revolution.

Auto Industry EV Revolution Race

Auto Industry EV Revolution Race

In the race of their lives, BMW and the auto industry are scrambling to transition into the EV future. Tesla successes has shown the traditional car industry that the days of the old internal combustion engine powered cars are numbered. Even ‘Big Oil’ companies such as Total, Shell and BP have seen the writing on the wall and are now installing EV fast charging infrastructure at their highway Roadhouse petrol stations.

BMW management have undertaken some interesting tactics to motivate staff to embrace the EV focus of BMW. Recent staff training has used the massive impact of Tesla on the automotive industry as a scare tactic to emphasise their ‘iNext’ program. Training included virtual reality (VR) technology to help staff immerse themselves into BMW’s EV future.

BMW’s EV sales are accelerating and the next generation of smart plug in BMW models is well underway.

Staff are getting the clear message………..  Innovate or disappear!

BMW EV Future - Staff VR Training

BMW EV Future – Staff VR Training

2030 is shaping up to be the end of the internal combustion engine (ICE) powered car.

See more insight from Bloomberg’s special report






About Author

With more than 25 years of professional experience across the automotive and energy industries in Australia, Geoff’s corporate life included leading Origin Energy’s eMobility (EV) business. While at Origin, Geoff experienced the explosion of information and advancement surrounding the changes in cleaner, faster and smarter transport solutions, plug-in vehicles and associated new smart technologies. Geoff's nickname at Origin was 'Mr. EV'. Recognizing the need from within the Australian industry for reliable, relevant and consistent online information, Geoff created with a view to providing a reputable reference point that focusses on the sustainable transport evolution, plug-in vehicle developments, charging solutions and smart energy innovations from around the world. In addition to monitoring global and local developments, Geoff continues to work closely with innovative vehicle manufactures, energy companies, government bodies, and vehicle charging organisations to ensure real eCarInsight. You can get in touch with Geoff via the eCarInsight email address

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