Caltex Australia prepares for a smart electric car future.

In an interview by “The Weekend Australian” with Caltex Australia’s Managing Director and CEO Julian Segal revealed that Caltex will complete its new ‘Retail Strategy Focus’ within two months. The new strategy will see a transformation of Caltex petrol stations into more multi purposed convenience sites that also sell transport fuels.

The strategy being developed recognises that the transport industry is transforming with the global shift to alternative transport modes such as electric cars, plug in hybrid electric vehicles, biofueled transport as well as hydrogen electric and compressed natural gas powered vehicles.

  • The end of days for the old petrol or diesel internal combustion engine drivetrains is approaching.

Global petrol and diesel demand is in decline:

The hundred years of oil dominated transport industry is now in decline and companies like Caltex and others must reinvent their business models to take advantage of the global shift away from petrol and diesel powered cars.

Caltex predicts that global demand for oil based fuels like petrol and diesel will peak this year as most vehicle manufactures are shifting to producing cars with efficient drivetrains like battery powered electric cars. More over there is a huge move toward the development of autonomous transport and we see large investments from companies like Uber, Ford, Tesla, apple and Google to advance and develop the technology.

Remember the Bloomberg report about the next oil crisis?  Well it is really happening and faster that the average Joe realises.

Lux Research Insights:

A report released by Lux Research Consultants in Boston, estimates that 31 percent of global vehicles will run on alternative fuels such as battery electric, biofuels, hydrogen electric or compressed natural gas by 2030. The report goes on to say that global petrol and diesel demand has already peaked and will be in decline from now on.

Countries like Norway are banning the sale of petrol or diesel powered cars by 2025. Germany is aiming to do similar by 2030 and cities such as London and Paris are to ban petrol and diesel powered cars in their CBD areas by 2020.

A Car Share Future:

Caltex is also investing in research and development of alternative transport models. Mr. Segal announced an AU$2.5m R&D investment in car-sharing start-up Car Next Door. These new businesses challenge the traditional owner driver models and offer lower cost car – sharing transport options which could result in fewer sole owed vehicle on our roads.

We’ve already seen the success of car-share businesses like Go-Get in Australia which has grown in popularity in recent years, but with autonomous electric vehicles on the horizon we understand why Caltex is reinventing its brand.

Caltex Convenience Sites:

Julian Segal stated that Caltex sites see around three million customers every week at their petrol station sites around Australia, so there is an urgent need to re-band Caltex as a retail convenience chain that also provides fuel for vehicles.

If Caltex Australia sees the global shift away from petrol and diesel powered transport you can bet that other giants like Shell and BP are thinking how they need to transform their brands as well. It could be the ideal time for Caltex and others to investment in DC fast charging stations for electric cars at the sites as part of the strategy. In particular eCarInsight would suggest DC fast charging should form a key part of Caltex Highway Roadhouse re-banded as convenience retail and fuel sites.

NRMA DC Fast Charger Powered with 100% Green Energy

NRMA DC Fast Charger Powered with 100% Green Energy

Great news that a company like Caltex is embracing the cleaner, smart transport future that’s now on our door step.  We’re very keen to see the strategy transform an industry giant like Caltex.



About Author

With more than 25 years of professional experience across the automotive and energy industries in Australia, Geoff’s corporate life included leading Origin Energy’s eMobility (EV) business. While at Origin, Geoff experienced the explosion of information and advancement surrounding the changes in cleaner, faster and smarter transport solutions, plug-in vehicles and associated new smart technologies. Geoff's nickname at Origin was 'Mr. EV'. Recognizing the need from within the Australian industry for reliable, relevant and consistent online information, Geoff created with a view to providing a reputable reference point that focusses on the sustainable transport evolution, plug-in vehicle developments, charging solutions and smart energy innovations from around the world. In addition to monitoring global and local developments, Geoff continues to work closely with innovative vehicle manufactures, energy companies, government bodies, and vehicle charging organisations to ensure real eCarInsight. You can get in touch with Geoff via the eCarInsight email address

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