25% of Daimler- Benz models to be electric by 2025.

Mercedes - Benz Brand

Mercedes – Benz Brand

Daimler board member Thomas Weber announced last week that the Daimler Group which includes Mercedes – Benz is committing US$11 billion (€10bn), to accelerate their shift to producing electric vehicles with a range of around 700km + per charge.

The target is 25% of production to be electric models by 2025.

Link to Reuters article’

The future of the auto industry is electric. At this year’s Paris Motor Show, it was absolutely clear that most automotive manufactures are now committed to at least 20% – 25% of their models being plug – in electric by 2025. Some manufactures such as Ford plan for 40% of models being electric by 2020. Even the worlds largest car manufacture, Toyota, has also acknowledged that they must mass produce plug – in electric vehicles to stay in business.


Daimler – Benz is planning to claw back lost market share from Tesla and they will need to work quickly as Tesla moves into high gear to produce the mass market Model 3. Tesla has around 400,000 Model 3’s on order.

Earlier this year Daimler and Mercedes brands announced billions of euros are to be invested in battery development and the factories to produce them. Now there are countries such as Portugal, Netherlands, and France working hard to establish a Tesla Gigafactory 2 in Europe.

The Gigafctory 2 would build batteries and electric Tesla models and would be a direct locally made threat for premium European brands like Mercedes, BMW, Audi, Porsche, Jaguar-Rover, Renault as well as VW.

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With more than 25 years of professional experience across the automotive and energy industries in Australia, Geoff’s corporate life included leading Origin Energy’s eMobility (EV) business. While at Origin, Geoff experienced the explosion of information and advancement surrounding the changes in cleaner, faster and smarter transport solutions, plug-in vehicles and associated new smart technologies. Geoff's nickname at Origin was 'Mr. EV'. Recognizing the need from within the Australian industry for reliable, relevant and consistent online information, Geoff created eCarInsight.com.au with a view to providing a reputable reference point that focusses on the sustainable transport evolution, plug-in vehicle developments, charging solutions and smart energy innovations from around the world. In addition to monitoring global and local developments, Geoff continues to work closely with innovative vehicle manufactures, energy companies, government bodies, and vehicle charging organisations to ensure real eCarInsight. You can get in touch with Geoff via the eCarInsight email address contact@ecarinsight.com.au

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